Hardcover Planners
Published through Lulu: A5 and Letter
Buy the planner now. Keep the app as a bonus, not a blocker.
This launch is built around the current sellable product: a hardcover paper planner
in two confirmed formats, plus printable templates for people who want the system
without ordering the book.
$36+
A5 hardcover $36 · Letter hardcover $45 · shipping handled by Lulu
Founder offer: first 36 copies include one year of free app access.
Format
A5 / 5.8 x 8.3 in and Letter / 8.5 x 11 in
Pages
192
Use style
Undated / start anytime
Audience
ADHD adults and off-screen thinkers
Cover
Hardcover matte linen wrap, navy with gold foil
Publisher
SubSignal Media
Why The Aye-Aye
Weird-looking. Exceptionally adapted.
The aye-aye moves differently, solves differently, and survives by using tools the rest
of its category does not. That makes it a strong mascot for a planner built around brains
that do not fit other people’s systems.
Ai-Ai is not about “fixing” the brain. It is about giving it a surface that works with
how it actually moves, then building digital help around that instead of against it.
The story matters, but it comes after the sale path because the product has to stand on
its own first.
Akam's Razor: if a tool works strangely well for a strange problem, keep the strange
part. Make it useful.